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William D. Giles · Study

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William D. Giles

4 works· latest 1991· 1 institutionscluster: provisional

h-index4

i104

Citations409

Works here4

85

89

91

Most cited in this library

Making strategy work1991 · 189 citations
Making SWOT Analysis Work1989 · 168 citations
The logic of being illogical in strategic marketing planning1989 · 38 citations
Marketing Planning for Maximum Growth1985 · 14 citations

Works

4 shown

Making strategy work

Long Range Planning·1991·1 author

189citations

Making SWOT Analysis Work

Marketing Intelligence & Planning·1989·2 authors

168citations

The logic of being illogical in strategic marketing planning

Journal of Marketing Management·1989·2 authors

38citations

Marketing Planning for Maximum Growth

Marketing Intelligence & Planning·1985·1 author

14citations