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Harlan E. Spotts · Study

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Harlan E. Spotts

16 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-0076-0571

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i1015

Citations1,096

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Most cited in this library

Developments in marketing science2000 · 177 citations
Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach1997 · 176 citations
Achieving Marketing Curriculum Integration: A Live Case Study Approach2004 · 170 citations
Humor in U.S. versus U.K. TV Commercials: A Comparison1989 · 145 citations
The Use and Effect of Humor in Different Advertising Media1995 · 112 citations

Works

16 shown

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Journal of Business Research·2022·4 authors

27citations

How Publicity and Advertising spending Affect Marketing and Company Performance

Journal of Advertising Research·2015·3 authors

13citations

Creating and Delivering Value in Marketing

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·1 author·book

11citations

Marketing, Technology and Customer Commitment in the New Economy

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·1 author·book

21citations

Revolution in Marketing: Market Driving Changes

Springer eBooks·2014·1 author·book

16citations

Marketplace footprints: connecting marketing communication and corporate brands

European Journal of Marketing·2010·

2 authors

18citations

Achieving Marketing Curriculum Integration: A Live Case Study Approach

Journal of Marketing Education·2004·2 authors

170citations

Creating and Selling Postcards: An Integrative Project Class

Organizational Behavior Teaching Review·2001·4 authors

7citations

Developments in marketing science

University of Groningen research database (University of Groningen / Centre for Information Technology)·2000·2 authors·book

177citations

Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications

Journal of Marketing Education·1998·2 authors

56citations

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Journal of Advertising·1997·3 authors

176citations

The Use and Effect of Humor in Different Advertising Media

Journal of Advertising Research·1995·4 authors

112citations

Evidence of a Relationship Between Need For Cognition and Chronological Age: Implications For Persuasion in Consumer Research

ACR North American Advances·1994·1 author

36citations

Evidence of a relationship between need for cognition and chronological age: Implications for

Dialnet (Universidad de la Rioja)·1994·1 author

10citations

Humor in U.S. versus U.K. TV Commercials: A Comparison

Journal of Advertising·1989·2 authors

145citations

A Situational View of Information Content in TV Advertising in the U. S. and U. K.

Journal of Marketing·1989·2 authors

101citations