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Carolina Arruda · Study

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Carolina Arruda

1 works· latest 2020· 1 institutionscluster: provisional

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Differences between TripAdvisor and Booking.com in branding co-creation2020 · 92 citations

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Differences between TripAdvisor and Booking.com in branding co-creation

Journal of Business Research·2020·4 authors·Open access

92citations