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Aleksandra Kovacheva · Study

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Aleksandra Kovacheva

10 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-4892-3483

h-index6

i106

Citations156

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Most cited in this library

Uncertainty marketing tactics: An overview and a unifying framework2023 · 42 citations
Will he buy a surprise? Gender differences in the purchase of surprise offerings2022 · 38 citations
Whose Experience Is It, Anyway? Psychological Ownership and Enjoyment of Shared Experiences2018 · 22 citations
Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity2020 · 20 citations
Let's speculate about it: When and why consumers want to discuss mystery products2023 · 19 citations

Works

10 shown

Let's speculate about it: When and why consumers want to discuss mystery products

Journal of Consumer Psychology·2023·2 authors·Open access

19citations

Uncertainty marketing tactics: An overview and a unifying framework

Journal of the Academy of Marketing Science·2023·2 authors

42citations

Will he buy a surprise? Gender differences in the purchase of surprise offerings

Journal of Retailing·2022·3 authors

38citations

Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

Psychology and Marketing·2020·3 authors

20citations

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Marketing Letters·2020·11 authors·Open access

14citations

Whose Experience Is It, Anyway? Psychological Ownership and Enjoyment of Shared Experiences

Springer eBooks·2018·2 authors·chapter·Open access

22citations

LET IT GO? HOW AGENCY AND POWER IMPACT THE CONSUMPTION OF UNCERTAIN PRODUCTS AND GROUP EXPERIENCES

D-Scholarship@Pitt (University of Pittsburgh)·2017·1 author

0citations

It's Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences

SSRN Electronic Journal·2017·3 authors·preprint·Open access

1citations

Surprise Her But Not Him: Gender Differences in the Valuation and Choice of Positive Surprises

ACR North American Advances·2015·3 authors

0citations

Planned But Not Purchased? a Field Study of Drivers and Consequences of Failed Purchases

·2014·3 authors

0citations