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Bambang Sukma Wijaya · Study
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Author
Bambang Sukma Wijaya
3 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-7969-636X
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3
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2
Citations
344
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3
12
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21
Most cited in this library
The Development of Hierarchy of Effects Model in Advertising
2012 · 188 citations
Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication
2013 · 150 citations
Consuming Midnights: Indonesian Youths’ Stay-up-Late Lifestyle in Branded Places
2021 · 6 citations
Works
3 shown
Consuming Midnights: Indonesian Youths’ Stay-up-Late Lifestyle in Branded Places
The International Journal of Interdisciplinary Cultural Studies
·
2021
·
1 author
6
citations
Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication
Journals & Books Hosting (International Knowledge Sharing Platform)
·
2013
·
1 author
·
Open access
150
citations
The Development of Hierarchy of Effects Model in Advertising
International Research Journal of Business Studies
·
2012
·
1 author
·
Open access
188
citations