SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Harper A. Roehm · Study

Home/Author

Harper A. Roehm

7 works· latest 2010· 1 institutionscluster: provisionalORCID 0000-0001-8069-4855

h-index7

i107

Citations504

Works here7

99

02

03

04

05

10

Most cited in this library

Designing Loyalty-Building Programs for Packaged Goods Brands2002 · 220 citations
Revisiting the Effect of Positive Mood on Variety Seeking2005 · 102 citations
Plugs versus placements: A comparison of alternatives for within‐program brand exposure2003 · 64 citations
The influence of redemption time frame on responses to incentives2010 · 46 citations
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning2004 · 41 citations

Works

7 shown

The relationship between packaging uniformity and variety seeking

Psychology and Marketing·2010·2 authors

20citations

The influence of redemption time frame on responses to incentives

Journal of the Academy of Marketing Science·2010·2 authors

46citations

Revisiting the Effect of Positive Mood on Variety Seeking

Journal of Consumer Research·2005·2 authors

102citations

Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Marketing Letters·2004·2 authors

41citations

Plugs versus placements: A comparison of alternatives for within‐program brand exposure

Psychology and Marketing·2003·3 authors

64citations

Designing Loyalty-Building Programs for Packaged Goods Brands

Journal of Marketing Research·2002·3 authors

220citations

An Exploratory Attribution Analysis of Attitudes toward the World Wide Web As a Product Information Source

ACR North American Advances·1999·3 authors

11citations