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Alexander Tevi · Study
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Author
Alexander Tevi
3 works
· latest 2020
· 3 institutions
cluster: provisional
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Citations
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Most cited in this library
How Rhetoric Theory Informs the Creative Advertising Development Process
2018 · 20 citations
The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony
2013 · 13 citations
How Does Consumer Insight Support The Leap to a Creative Idea?
2020 · 11 citations
Works
3 shown
How Does Consumer Insight Support The Leap to a Creative Idea?
Journal of Advertising Research
·
2020
·
4 authors
·
Open access
11
citations
How Rhetoric Theory Informs the Creative Advertising Development Process
Journal of Advertising Research
·
2018
·
2 authors
20
citations
The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony
International Journal of Marketing Studies
·
2013
·
1 author
·
Open access
13
citations