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Yafeng Nan · Study

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Yafeng Nan

3 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-7645-3661

h-index3

i103

Citations57

Works here3

21

22

23

Most cited in this library

Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products2021 · 33 citations
Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews2023 · 12 citations
Carbon neutrality cognition, environmental value, and consumption preference of low-carbon products2022 · 12 citations

Works

3 shown

Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Journal of Contemporary Marketing Science·2023·2 authors

12citations

Carbon neutrality cognition, environmental value, and consumption preference of low-carbon products

Frontiers in Environmental Science·2022·3 authors·Open access

12citations

Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products

Asia Pacific Journal of Marketing and Logistics·2021·3 authors

33citations