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C. Whan Park · Study

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C. Whan Park

9 works· latest 1996· 1 institutionscluster: provisional

h-index9

i109

Citations5,212

Works here9

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96

Most cited in this library

Strategic Brand Concept-Image Management1986 · 2,198 citations
The Effects of Brand Extensions on Market Share and Advertising Efficiency1992 · 744 citations
Composite Branding Alliances: An Investigation of Extension and Feedback Effects1996 · 661 citations
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation1986 · 627 citations
The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping1989 · 585 citations

Works

9 shown

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Journal of Marketing Research·1996·3 authors

661citations

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Journal of Marketing Research·1992·2 authors

744citations

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Journal of Advertising·1992·3 authors

21citations

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

Journal of Consumer Research·1989·3 authors

585citations

Strategic Brand Concept-Image Management

Journal of Marketing·1986·3 authors

2,198citations

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Journal of Marketing Research·1986·2 authors

627citations

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Journal of Marketing Research·1986·2 authors

313citations

Decision Plans and Consumer Choice Dynamics

Journal of Marketing Research·1982·2 authors

27citations

Consumers' Decision Plans and Subsequent Choice Behavior

Journal of Marketing·1981·3 authors

36citations