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John M. Zych · Study

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John M. Zych

2 works· latest 1999· 1 institutionscluster: provisional

h-index2

i102

Citations29

Works here2

97

99

Most cited in this library

Integrating Ethical Issues with Managerial Decision Making in the Classroom: Product Support Program Decisions1999 · 16 citations
Adding Case Materials to Reinforce the Realism in Marketing Simulations1997 · 13 citations

Works

2 shown

Integrating Ethical Issues with Managerial Decision Making in the Classroom: Product Support Program Decisions

Journal of Business Ethics·1999·1 author

16citations

Adding Case Materials to Reinforce the Realism in Marketing Simulations

Marketing Education Review·1997·1 author

13citations