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Eugene H. Fram · Study

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Eugene H. Fram

7 works· latest 2008· 2 institutionscluster: provisional

h-index7

i105

Citations118

Works here7

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Most cited in this library

THE TIME GUARANTEE IN ACTION: SOME TRENDS AND OPPORTUNITIES1988 · 27 citations
Globalization of markets and shopping stress: Cross-country comparisons1994 · 27 citations
An exploratory investigation of customer penalties: assessment of efficacy, consequences, and fairness perceptions2000 · 23 citations
Consumer Behavior in China: An Exploratory Study of Two Cities2004 · 12 citations
Not so strange bedfellows: marketing and total quality management1995 · 12 citations

Works

7 shown

Synergies of Promotional Products and Print Advertising in Building Brand Equity for a New Brand

Journal of Promotion Management·2008·1 author

9citations

Consumer Behavior in China: An Exploratory Study of Two Cities

Journal of Asia-Pacific Business·2004·2 authors

12citations

An exploratory investigation of customer penalties: assessment of efficacy, consequences, and fairness perceptions

Journal of Services Marketing·2000·1 author

23citations

Not so strange bedfellows: marketing and total quality management

Managing Service Quality·1995·1 author

12citations

Globalization of markets and shopping stress: Cross-country comparisons

Business Horizons·1994·2 authors

27citations

THE TIME GUARANTEE IN ACTION: SOME TRENDS AND OPPORTUNITIES

Journal of Consumer Marketing·1988·2 authors

27citations

Marketing Revisited: Clarigying Concepts and Strategies.

The College Board review·1974·1 author

8citations