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Song Su · Study

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Song Su

6 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-9180-7947

h-index4

i104

Citations435

Works here6

09

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Most cited in this library

The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective2019 · 235 citations
Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising2012 · 159 citations
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?2013 · 24 citations
Do the size of consideration set and the source of the better competing option influence post-choice regret?2009 · 12 citations
When advisors do not know what is best for advisees: Uncertainty inhibits advice giving2024 · 3 citations

Works

6 shown

When advisors do not know what is best for advisees: Uncertainty inhibits advice giving

PsyCh Journal·2024·6 authors·Open access

3citations

The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective

Journal of Retailing and Consumer Services·2019·3 authors

235citations

The Regulation of Inaction Inertia: From the Forward-Looking Perspective of Multiple Reference Points

Acta Psychologica Sinica·2013·2 authors·Open access

2citations

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Australian Journal of Management·2013·3 authors

24citations

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Journal of Interactive Marketing·2012·4 authors

159citations

Do the size of consideration set and the source of the better competing option influence post-choice regret?

Motivation and Emotion·2009·3 authors

12citations