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Céline M. Müller · Study

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Céline M. Müller

2 works· latest 2021· 1 institutionscluster: provisional

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i102

Citations192

Works here2

20

21

Most cited in this library

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment2021 · 143 citations
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses2020 · 49 citations

Works

2 shown

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment

International Journal of Advertising·2021·2 authors·Open access

143citations

Long-term effects of brand placement disclosure on persuasion knowledge and brand responses

International Journal of Advertising·2020·3 authors·Open access

49citations