SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Jia Jocelyn Cao · Study

Home/Author

Jia Jocelyn Cao

1 works· latest 2022· 1 institutionscluster: provisional

h-index1

i101

Citations28

Works here1

22

Most cited in this library

Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more?2022 · 28 citations

Works

1 shown

Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more?

Business Horizons·2022·4 authors·Open access

28citations