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Matthew A. Barlow · Study
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Author
Matthew A. Barlow
2 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0002-7186-571X
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302
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Most cited in this library
Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform
2019 · 174 citations
Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry
2016 · 128 citations
Works
2 shown
Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform
Strategic Management Journal
·
2019
·
3 authors
174
citations
Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry
Journal of Management
·
2016
·
3 authors
128
citations