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Soyoung Joo · Study

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Soyoung Joo

5 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0001-6581-3107

h-index5

i104

Citations269

Works here5

16

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24

Most cited in this library

Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale2019 · 185 citations
Cause-related marketing in sports: the power of altruism2016 · 33 citations
Institutional isomorphism and social responsibility in professional sports2017 · 23 citations
Cause-related sport marketing: an organizing framework and knowledge development opportunities2016 · 21 citations
The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues2024 · 7 citations

Works

5 shown

The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues

Journal of Consumer Behaviour·2024·2 authors

7citations

Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale

Journal of Business Research·2019·3 authors

185citations

Institutional isomorphism and social responsibility in professional sports

Sport Business and Management An International Journal·2017·3 authors

23citations

Cause-related marketing in sports: the power of altruism

European Sport Management Quarterly·2016·3 authors

33citations

Cause-related sport marketing: an organizing framework and knowledge development opportunities

European Sport Management Quarterly·2016·3 authors

21citations