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Patrícia Rossi · Study

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Patrícia Rossi

7 works· latest 2020· 3 institutionscluster: provisionalORCID 0000-0002-5960-6299

h-index6

i106

Citations389

Works here7

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Most cited in this library

Going green for self or for others? Gender and identity salience effects on sustainable consumption2014 · 169 citations
Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions2015 · 81 citations
Brand love: Corroborating evidence across four continents2020 · 43 citations
Recycling cooperation and buying status2019 · 42 citations
How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication2015 · 31 citations

Works

7 shown

Brand love: Corroborating evidence across four continents

Journal of Business Research·2020·7 authors

43citations

If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items

Journal of Retailing and Consumer Services·2019·4 authors·Open access

23citations

Recycling cooperation and buying status

European Journal of Marketing·2019·5 authors·Open access

42citations

Old, But Gold! How Age Stereotype Affects the Evaluation of Second-Hand Products: An Abstract

Developments in marketing science: proceedings of the Academy of Marketing Science·2017·4 authors·chapter

0citations

How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication

Journal of Advertising·2015·3 authors

31citations

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services·2015·3 authors

81citations

Going green for self or for others? Gender and identity salience effects on sustainable consumption

International Journal of Consumer Studies·2014·4 authors

169citations