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Heriyadi Heriyadi · Study

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Heriyadi Heriyadi

3 works· latest 2023· 1 institutionscluster: provisionalORCID 0009-0001-6827-4839

h-index3

i101

Citations31

Works here3

22

23

Most cited in this library

Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions2022 · 17 citations
The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable2023 · 9 citations
The Influence of Entrepreneurial and Market Orientation on Business Performance through Mediation of Innovation Capability: Implementation of SMEs in Indonesia2023 · 5 citations

Works

3 shown

The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable

South Asian Research Journal of Business and Management·2023·5 authors·Open access

9citations

The Influence of Entrepreneurial and Market Orientation on Business Performance through Mediation of Innovation Capability: Implementation of SMEs in Indonesia

East African Scholars Journal of Economics Business and Management·2023·5 authors·Open access

5citations

Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions

Virtual Economics·2022·6 authors·Open access

17citations