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Kim R. Robertson · Study

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Kim R. Robertson

9 works· latest 2021· 1 institutionscluster: provisional

h-index8

i108

Citations612

Works here9

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Most cited in this library

Strategically Desirable Brand Name Characteristics1989 · 231 citations
Evaluating international markets2000 · 73 citations
Strategic orientation and export success: an empirical study1997 · 72 citations
Recall and recognition effects of brand name imagery1987 · 61 citations
“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications1986 · 57 citations

Works

9 shown

CREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING

Marketing Education Review·2021·3 authors·Open access

11citations

The relative importance of types of information in the foreign market selection process

International Business Review·2001·2 authors

56citations

Evaluating international markets

International Marketing Review·2000·2 authors

73citations

Strategic orientation and export success: an empirical study

International Marketing Review·1997·2 authors

72citations

Strategically Desirable Brand Name Characteristics

Journal of Consumer Marketing·1989·1 author

231citations

Recall and recognition effects of brand name imagery

Psychology and Marketing·1987·1 author

61citations

Behavioral Analysis & Measurement Methods

Journal of Marketing Research·1986·2 authors

8citations

“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications

Journal of Marketing Research·1986·5 authors

57citations

"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications

Journal of Marketing Research·1986·6 authors

43citations