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Guillaume Bodet · Study
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Author
Guillaume Bodet
14 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-5725-1180
Works
14 shown
Les activités physiques et sportives en entreprise : rôles et positionnement des managers de proximité.
HAL
·
2020
·
3 authors
·
other
0
citations
Sport brands' attraction factors and international fans
Sport Business and Management An International Journal
·
2020
·
3 authors
30
citations
Brand consistency and coherency at the London 2012 Olympic Games
Journal of Strategic Marketing
·
2017
·
3 authors
·
Open access
19
citations
Hotel Attributes and Consumer Satisfaction: A Cross-Country and Cross-Hotel Study
Journal of Travel & Tourism Marketing
·
2016
·
3 authors
44
citations
Experiential marketing in sport spectatorship services: a customer perspective
European Sport Management Quarterly
·
2014
·
2 authors
56
citations
Sport Brands
Routledge eBooks
·
2013
·
3 authors
·
book
33
citations
Loyalty in Sport Participation Services: An Examination of the Mediating Role of Psychological Commitment
Journal of Sport Management
·
2012
·
1 author
75
citations
Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification
Psychology and Marketing
·
2011
·
2 authors
·
Open access
169
citations
Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Sport Management Review
·
2010
·
4 authors
78
citations
Building global football brand equity
Asia Pacific Journal of Marketing and Logistics
·
2010
·
2 authors
85
citations
Internationalisation and sport branding strategy: a French perception of the Big Four brands
Qualitative Market Research An International Journal
·
2009
·
2 authors
47
citations
'Give me a stadium and I will fill it' An analysis of the marketing management of Stade Français Paris rugby club
International Journal of Sports Marketing and Sponsorship
·
2009
·
1 author
19
citations
Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships
Journal of Retailing and Consumer Services
·
2008
·
1 author
299
citations
Investigating Customer Satisfaction in a Health Club Context by an Application of the Tetraclasse Model
European Sport Management Quarterly
·
2006
·
1 author
106
citations