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Yi Yong Lee · Study
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Yi Yong Lee
5 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-7383-2738
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Citations
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Most cited in this library
Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
2022 · 95 citations
Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective
2020 · 37 citations
The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
2022 · 36 citations
Let's talk about Sex!: AI and relational factors in the adoption of a chatbot conveying sexual and reproductive health information
2023 · 33 citations
Rationality and impulse buying: Is your emotion a part of the equation?
2023 · 30 citations
Works
5 shown
Rationality and impulse buying: Is your emotion a part of the equation?
Computers in Human Behavior Reports
·
2023
·
3 authors
·
Open access
30
citations
Let's talk about Sex!: AI and relational factors in the adoption of a chatbot conveying sexual and reproductive health information
Computers in Human Behavior Reports
·
2023
·
5 authors
·
Open access
33
citations
The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model
Human Behavior and Emerging Technologies
·
2022
·
3 authors
·
Open access
36
citations
Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
Journal of Marketing Analytics
·
2022
·
3 authors
·
Open access
95
citations
Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective
Journal of Marketing Analytics
·
2020
·
2 authors
37
citations