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Hyeon Jeong Cho · Study
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Author
Hyeon Jeong Cho
6 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-2480-1158
Works
6 shown
Does effective cost transparency increase price fairness? An analysis of apparel brand strategies
Journal of Brand Management
·
2020
·
3 authors
22
citations
Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance
Journal of Business and Industrial Marketing
·
2018
·
2 authors
142
citations
Effects of store attributes on retail patronage behaviors
Journal of Fashion Marketing and Management
·
2015
·
4 authors
49
citations
Gender differences in consumer evaluations of service quality: self-service kiosks in retail
Service Industries Journal
·
2011
·
3 authors
59
citations
The influence of consumer traits and demographics on intention to use retail self‐service checkouts
Marketing Intelligence & Planning
·
2010
·
4 authors
187
citations
Influence of Moral Affect, Judgment, and Intensity on Decision Making Concerning Counterfeit, Gray-Market, and Imitation Products
Clothing and Textiles Research Journal
·
2009
·
3 authors
59
citations