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Marco Mandolfo · Study

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Marco Mandolfo

4 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-6971-2194

h-index4

i104

Citations156

Works here4

20

21

22

Most cited in this library

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review2021 · 54 citations
Co-creation in new product development: Which drivers of consumer participation?2020 · 52 citations
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach2022 · 40 citations
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos2022 · 10 citations

Works

4 shown

Now you see me. Evaluating visual and auditory brand placement disclosures in music videos

Journal of Marketing Communications·2022·3 authors·Open access

10citations

Influence of Sales Promotion on Impulse Buying: A Dual Process Approach

Journal of Promotion Management·2022·4 authors·Open access

40citations

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

Frontiers in Psychology·2021·2 authors·review·Open access

54citations

Co-creation in new product development: Which drivers of consumer participation?

International Journal of Engineering Business Management·2020·3 authors·Open access

52citations