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Sangmoo Shin · Study

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Sangmoo Shin

3 works· latest 2021cluster: provisional

h-index3

i101

Citations26

Works here3

10

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Most cited in this library

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product2021 · 10 citations
A Study on the Experiential Marketing Effect on Brand Equity - Focus on Brand Ambassador for Public Relations -2010 · 9 citations
The Effects of the Virtual Avatar Fitting Models for Apparel e-Commerce in Consumer's Purchasing Behavior: Comparing Traditional Model with Virtual Avatar Model2013 · 7 citations

Works

3 shown

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product

The Research Journal of the Costume Culture·2021·1 author

10citations

The Effects of the Virtual Avatar Fitting Models for Apparel e-Commerce in Consumer's Purchasing Behavior: Comparing Traditional Model with Virtual Avatar Model

Fashion business·2013·2 authors·Open access

7citations

A Study on the Experiential Marketing Effect on Brand Equity - Focus on Brand Ambassador for Public Relations -

Journal of the Korean Society of Clothing and Textiles·2010·2 authors·Open access

9citations