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Lola Esteban · Study

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Lola Esteban

5 works· latest 2016· 1 institutionscluster: provisional

h-index5

i102

Citations146

Works here5

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16

Most cited in this library

Informative Advertising and Optimal Targeting in a Monopoly2001 · 96 citations
Customer Directed Advertising and Product Quality2006 · 26 citations
Endogenous direct advertising and price competition2013 · 9 citations
Pricing with Endogenous Direct Advertising in a Monopoly2004 · 9 citations
Advertising Media Planning, Optimal Pricing, and Welfare2016 · 6 citations

Works

5 shown

Advertising Media Planning, Optimal Pricing, and Welfare

Journal of Economics & Management Strategy·2016·1 author

6citations

Endogenous direct advertising and price competition

Journal of Economics·2013·1 author

9citations

Customer Directed Advertising and Product Quality

Journal of Economics & Management Strategy·2006·2 authors

26citations

Pricing with Endogenous Direct Advertising in a Monopoly

Review of Industrial Organization·2004·2 authors

9citations

Informative Advertising and Optimal Targeting in a Monopoly

Journal of Industrial Economics·2001·2 authors

96citations