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Stephen Graham Saunders · Study
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Author
Stephen Graham Saunders
12 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0002-3068-7910
Works
12 shown
Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes
Journal of Retailing and Consumer Services
·
2022
·
4 authors
161
citations
Systems social marketing: a critical appraisal
Journal of Social Marketing
·
2018
·
3 authors
72
citations
The relationship between marketing agility and financial performance under different levels of market turbulence
Industrial Marketing Management
·
2018
·
3 authors
254
citations
The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model
Journal of Retailing and Consumer Services
·
2018
·
4 authors
77
citations
Policy Brief: Enabling systems that support sustainable, effective and inclusive WASH marketing exchanges
White Rose Research Online (University of Leeds, The University of Sheffield, University of York)
·
2017
·
7 authors
·
book
1
citations
Markets and marketing research on poverty and its alleviation
Marketing Theory
·
2017
·
3 authors
·
Open access
29
citations
Addressing WaSH challenges in Pacific Island Countries: A participatory marketing systems mapping approach to empower informal settlement community action
Habitat International
·
2016
·
8 authors
·
Open access
22
citations
Redefining social marketing: beyond behavioural change
Journal of Social Marketing
·
2015
·
3 authors
116
citations
Buy, give, take and share: WaSH marketing exchange in the South Pacific
·
2015
·
7 authors
0
citations
Embedding a capability approach within sanitation marketing
·
2014
·
7 authors
0
citations
Readiness for banking technologies in developing countries
·
2010
·
3 authors
·
Open access
34
citations
An Exploratory Study Into the Disposition Behaviour of Poor Bottom-Of-The-Pyramid Urban Consumers
ACR North American Advances
·
2010
·
1 author
13
citations