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Selman Yumnu · Study
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Selman Yumnu
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The Mediating Effect of Quality and Prestige on the Relationship between Brand Globalness and Purchase Likelihood of HTC Mobile Phone
2013 · 20 citations
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The Mediating Effect of Quality and Prestige on the Relationship between Brand Globalness and Purchase Likelihood of HTC Mobile Phone
International Business Research
·
2013
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3 authors
·
Open access
20
citations