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Yangyi Tang · Study

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Yangyi Tang

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-0868-9773

h-index3

i102

Citations116

Works here3

20

22

24

Most cited in this library

Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning2020 · 58 citations
Inspired by intertemporal connections: Using AR technology to enhance visitor satisfaction in historical museums2024 · 51 citations
The influence of event‐time (vs. clock‐time ) scheduling style on satiation2022 · 7 citations

Works

3 shown

Inspired by intertemporal connections: Using AR technology to enhance visitor satisfaction in historical museums

Tourism Management·2024·2 authors

51citations

The influence of event‐time (vs. clock‐time ) scheduling style on satiation

Journal of Consumer Psychology·2022·3 authors

7citations

Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning

Journal of Business Research·2020·2 authors

58citations