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Dong Lyu · Study

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Dong Lyu

5 works· latest 2025· 3 institutionscluster: provisional

h-index4

i104

Citations83

Works here5

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Most cited in this library

Morality is for Social Being: The Role of Morality in Social-Adjustive Functional Attitudes Toward Counterfeit Luxury Consumption2025 · 27 citations
How does monetary loss empathy modulate generosity in economic sharing behavior? An ERPs study2020 · 20 citations
You are excusable! Neural correlates of economic neediness on empathic concern and fairness perception2021 · 18 citations
Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation2022 · 16 citations
An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective2024 · 2 citations

Works

5 shown

Morality is for Social Being: The Role of Morality in Social-Adjustive Functional Attitudes Toward Counterfeit Luxury Consumption

Journal of Business Ethics·2025·4 authors

27citations

An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective

Current Psychology·2024·5 authors

2citations

Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation

Frontiers in Neuroscience·2022·6 authors·Open access

16citations

You are excusable! Neural correlates of economic neediness on empathic concern and fairness perception

Cognitive Affective & Behavioral Neuroscience·2021·5 authors·Open access

18citations

How does monetary loss empathy modulate generosity in economic sharing behavior? An ERPs study

Neuropsychologia·2020·4 authors

20citations