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Timothy Dewhirst · Study

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Timothy Dewhirst

2 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0003-4725-3577

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i102

Citations138

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Most cited in this library

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing2005 · 88 citations
Co-optation of harm reduction by Big Tobacco2020 · 50 citations

Works

2 shown

Co-optation of harm reduction by Big Tobacco

Tobacco Control·2020·1 author·Open access

50citations

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing

Journal of Advertising·2005·1 author

88citations