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Lois Bauman · Study

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Lois Bauman

1 works· latest 2008· 1 institutionscluster: provisional

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Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics2008 · 17 citations

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Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics

International Journal of Sports Marketing and Sponsorship·2008·2 authors

17citations