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Priska Heinzle · Study

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Priska Heinzle

2 works· latest 2018· 1 institutionscluster: provisional

h-index2

i102

Citations42

Works here2

17

18

Most cited in this library

Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions2017 · 26 citations
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response2018 · 16 citations

Works

2 shown

Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response

Journal of Retailing and Consumer Services·2018·2 authors

16citations

Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions

Journal of Business Research·2017·2 authors

26citations