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Yi-Ching Tsai · Study

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Yi-Ching Tsai

2 works· latest 2015· 1 institutionscluster: provisional

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i102

Citations109

Works here2

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15

Most cited in this library

A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference2015 · 60 citations
Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing2006 · 49 citations

Works

2 shown

A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

Contemporary Management Research·2015·3 authors·Open access

60citations

Effect of Social Capital and Absorptive Capability on Innovation in Internet Marketing

·2006·1 author

49citations