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Bryan Usrey · Study

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Bryan Usrey

5 works· latest 2024· 2 institutionscluster: provisionalORCID 0009-0004-1296-0911

h-index5

i104

Citations287

Works here5

20

21

24

Most cited in this library

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews2020 · 95 citations
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising2020 · 77 citations
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions2021 · 69 citations
Consumer cynicism in service failures2021 · 41 citations
Inflated positivity: The influence of the two-way review system on consumer ratings in the sharing economy2024 · 5 citations

Works

5 shown

Inflated positivity: The influence of the two-way review system on consumer ratings in the sharing economy

International Journal of Hospitality Management·2024·3 authors

5citations

Consumer cynicism in service failures

Psychology and Marketing·2021·3 authors·Open access

41citations

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions

Psychology and Marketing·2021·3 authors·Open access

69citations

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews

International Journal of Research in Marketing·2020·2 authors·Open access

95citations

How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising

Journal of Advertising·2020·4 authors·Open access

77citations