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Bin Wang · Study
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Bin Wang
1 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0001-5050-7983
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Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
2022 · 120 citations
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Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
Journal of Retailing and Consumer Services
·
2022
·
4 authors
120
citations