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Masoud Moradi · Study

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Masoud Moradi

3 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-0102-4085

h-index3

i103

Citations155

Works here3

20

23

Most cited in this library

The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises2020 · 81 citations
The time-varying effects of rhetorical signals in crowdfunding campaigns2023 · 52 citations
Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions2023 · 22 citations

Works

3 shown

Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions

Journal of Business Research·2023·2 authors

22citations

The time-varying effects of rhetorical signals in crowdfunding campaigns

Journal of the Academy of Marketing Science·2023·4 authors

52citations

The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises

Journal of Business Research·2020·2 authors

81citations