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Aurélie Lemmens · Study
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Author
Aurélie Lemmens
10 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-7630-6159
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Citations
1,556
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Most cited in this library
Analytics for Customer Engagement
2010 · 452 citations
Bagging and Boosting Classification Trees to Predict Churn
2006 · 410 citations
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
2017 · 189 citations
Managing Churn to Maximize Profits
2020 · 132 citations
Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys
2008 · 108 citations
Works
10 shown
Managing Churn to Maximize Profits
Marketing Science
·
2020
·
2 authors
·
Open access
132
citations
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Customer Needs and Solutions
·
2017
·
11 authors
·
Open access
189
citations
Managing Churn to Maximize Profits
SSRN Electronic Journal
·
2017
·
2 authors
·
preprint
·
Open access
16
citations
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
International Journal of Research in Marketing
·
2014
·
3 authors
·
Open access
23
citations
Analytics for Customer Engagement
Journal of Service Research
·
2010
·
7 authors
·
Open access
452
citations
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Marketing Science
·
2009
·
2 authors
·
Open access
77
citations
Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys
International Journal of Forecasting
·
2008
·
3 authors
108
citations
Consumer sentiment and consumer spending: decomposing the Granger causal relationship in the time domain
Applied Economics
·
2006
·
3 authors
·
Open access
88
citations
Bagging and Boosting Classification Trees to Predict Churn
Journal of Marketing Research
·
2006
·
2 authors
·
Open access
410
citations
On the predictive content of production surveys: A pan-European study
International Journal of Forecasting
·
2005
·
3 authors
·
Open access
61
citations