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Sungwon Chung · Study

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Sungwon Chung

7 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-3216-446X

h-index7

i107

Citations299

Works here7

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Most cited in this library

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions2017 · 82 citations
Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation2015 · 48 citations
Motivated Processing of Peripheral Advertising Information in Video Games2015 · 44 citations
Does segmenting principle counteract modality principle in instructional animation?2013 · 42 citations
Emotional design of multimedia learning using background images with motivational cues2020 · 42 citations

Works

7 shown

Publics’ Views of Corporate Social Advocacy Initiatives: Exploring Prior Issue Stance, Attitude Toward a Company, and News Credibility

Management Communication Quarterly·2022·2 authors

28citations

Emotional design of multimedia learning using background images with motivational cues

Journal of Computer Assisted Learning·2020·2 authors

42citations

Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Communication Research·2017·2 authors

82citations

The Effects of Psychobiological Motivational Traits on Memory of In‐Game Advertising Messages

Psychology and Marketing·2015·2 authors

13citations

Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation

Instructional Science·2015·3 authors

48citations

Motivated Processing of Peripheral Advertising Information in Video Games

Communication Research·2015·2 authors

44citations

Does segmenting principle counteract modality principle in instructional animation?

British Journal of Educational Technology·2013·3 authors

42citations