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Priska Linda Breves · Study

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Priska Linda Breves

9 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-4074-8027

h-index9

i109

Citations1,426

Works here9

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Most cited in this library

The Perceived Fit between Instagram Influencers and the Endorsed Brand2019 · 515 citations
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness2022 · 397 citations
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers2021 · 224 citations
#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions2022 · 102 citations
Bringing People Closer: The Prosocial Effects of Immersive Media on Users’ Attitudes and Behavior2020 · 63 citations

Works

9 shown

#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions

Environmental Communication·2022·2 authors·Open access

102citations

Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness

New Media & Society·2022·3 authors·Open access

397citations

Providing health information via Twitter: professional background and message style influence source trustworthiness, message credibility and behavioral intentions

Journal of Science Communication·2021·2 authors·Open access

23citations

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

International Journal of Advertising·2021·5 authors

224citations

The influence of different levels of musical fit on the efficiency of audio-visual advertising

Musicae Scientiae·2020·3 authors

38citations

Bringing People Closer: The Prosocial Effects of Immersive Media on Users’ Attitudes and Behavior

Nonprofit and Voluntary Sector Quarterly·2020·1 author

63citations

The Perceived Fit between Instagram Influencers and the Endorsed Brand

Journal of Advertising Research·2019·4 authors

515citations

Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness

International Journal of Advertising·2019·2 authors

34citations

Development and testing of an instrument to determine Musical Fit in audio–visual advertising

Musicae Scientiae·2017·3 authors

30citations