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Jason Ho · Study

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Jason Ho

4 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0002-1729-1516

h-index4

i104

Citations662

Works here4

09

11

18

Most cited in this library

Viral marketing: Motivations to forward online content2009 · 559 citations
Playoff payoff: Super Bowl advertising for movies2009 · 51 citations
An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market2018 · 27 citations
Segmenting consumers of pirated movies2011 · 25 citations

Works

4 shown

An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market

Journal of Marketing Research·2018·4 authors

27citations

Segmenting consumers of pirated movies

Journal of Consumer Marketing·2011·2 authors

25citations

Viral marketing: Motivations to forward online content

Journal of Business Research·2009·2 authors

559citations

Playoff payoff: Super Bowl advertising for movies

International Journal of Research in Marketing·2009·3 authors

51citations