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Álvaro Garrido-Morgado · Study

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Álvaro Garrido-Morgado

5 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0003-4276-3746

h-index5

i105

Citations609

Works here5

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Most cited in this library

Corporate Reputation: A Combination of Social Responsibility and Industry2011 · 476 citations
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?2020 · 65 citations
Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products2016 · 32 citations
Merchandising at the point of sale: differential effect of end of aisle and islands2014 · 24 citations
Identifying a private-label supplier on national brand2019 · 12 citations

Works

5 shown

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

Journal of Retailing·2020·4 authors

65citations

Identifying a private-label supplier on national brand

Journal of Product & Brand Management·2019·3 authors

12citations

Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products

Frontiers in Psychology·2016·3 authors·Open access

32citations

Merchandising at the point of sale: differential effect of end of aisle and islands

BRQ Business Research Quarterly·2014·2 authors·Open access

24citations

Corporate Reputation: A Combination of Social Responsibility and Industry

Corporate Social Responsibility and Environmental Management·2011·2 authors·Open access

476citations