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Bettina Cornwell · Study

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Bettina Cornwell

5 works· latest 2019· 3 institutionscluster: provisional

h-index4

i104

Citations204

Works here5

01

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05

19

Most cited in this library

A cross‐cultural study of the role of religion in consumers' ethical positions2005 · 126 citations
Measuring Consumers’ Ethical Position in Austria, Britain, Brunei, Hong Kong, and USA2005 · 45 citations
Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions2002 · 21 citations
The gladiatorial sponsorship arena: how ambushing impacts memory2019 · 12 citations
Analysis of instruments in global information technology2001 · 0 citations

Works

5 shown

The gladiatorial sponsorship arena: how ambushing impacts memory

Marketing Intelligence & Planning·2019·3 authors

12citations

Measuring Consumers’ Ethical Position in Austria, Britain, Brunei, Hong Kong, and USA

Journal of Business Ethics·2005·4 authors

45citations

A cross‐cultural study of the role of religion in consumers' ethical positions

International Marketing Review·2005·5 authors

126citations

Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

·2002·2 authors

21citations

Analysis of instruments in global information technology

·2001·2 authors

0citations