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Monica D. Hernandez · Study

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Monica D. Hernandez

7 works· latest 2018· 3 institutionscluster: provisionalORCID 0000-0001-8906-928X

h-index7

i107

Citations478

Works here7

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Most cited in this library

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task2009 · 219 citations
Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice2010 · 60 citations
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames2011 · 58 citations
Superstitious beliefs in consumer evaluation of brand logos2012 · 40 citations
Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value2018 · 36 citations

Works

7 shown

Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value

Young Consumers Insight and Ideas for Responsible Marketers·2018·4 authors

36citations

A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·2 authors·chapter

35citations

Superstitious beliefs in consumer evaluation of brand logos

European Journal of Marketing·2012·4 authors

40citations

A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames

Journal of Promotion Management·2011·1 author

58citations

Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice

Journal of Marketing Communications·2010·2 authors

60citations

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Journal of Business Research·2009·3 authors

219citations

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China

Journal of Consumer Behaviour·2008·4 authors

30citations