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Doreen Kum · Study

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Doreen Kum

5 works· latest 2014· 2 institutionscluster: provisional

h-index5

i105

Citations371

Works here5

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04

12

14

Most cited in this library

Consumer Cheating on Service Guarantees2004 · 193 citations
Should a firm with a reputation for outstanding service quality offer a service guarantee?2000 · 94 citations
Designing service guarantees – is full satisfaction the best you can guarantee?2001 · 47 citations
Understanding how changes within service experiences impact prospective vs. retrospective time judgments2014 · 22 citations
Brand personality inference: The moderating role of product meaning2012 · 15 citations

Works

5 shown

Understanding how changes within service experiences impact prospective vs. retrospective time judgments

Journal of the Academy of Marketing Science·2014·3 authors

22citations

Brand personality inference: The moderating role of product meaning

Journal of Marketing Management·2012·4 authors

15citations

Consumer Cheating on Service Guarantees

Journal of the Academy of Marketing Science·2004·2 authors

193citations

Designing service guarantees – is full satisfaction the best you can guarantee?

Journal of Services Marketing·2001·2 authors

47citations

Should a firm with a reputation for outstanding service quality offer a service guarantee?

Journal of Services Marketing·2000·3 authors

94citations