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Janire Gordon Isasi · Study

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Janire Gordon Isasi

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-7052-5249

h-index3

i102

Citations51

Works here3

20

24

25

Most cited in this library

Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)2020 · 32 citations
Entrepreneurial Competence in Higher Education: An Assessment of the Importance Attributed to It by Final-Year Undergraduate Students2025 · 10 citations
Creating student value in higher education through customer-centric integrated marketing communication2024 · 9 citations

Works

3 shown

Entrepreneurial Competence in Higher Education: An Assessment of the Importance Attributed to It by Final-Year Undergraduate Students

World·2025·2 authors·Open access

10citations

Creating student value in higher education through customer-centric integrated marketing communication

Journal of Marketing for HIGHER EDUCATION·2024·2 authors

9citations

Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of Marketing for HIGHER EDUCATION·2020·3 authors·Open access

32citations