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Naira Manucharova · Study

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Naira Manucharova

2 works· latest 2015· 1 institutionscluster: provisional

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i102

Citations74

Works here2

09

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Most cited in this library

Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users’ Attitudes and Preferences Toward Culturally Customized Web Design Elements2009 · 61 citations
The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising2015 · 13 citations

Works

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The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising

Chinese Journal of Communication·2015·2 authors

13citations

Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users’ Attitudes and Preferences Toward Culturally Customized Web Design Elements

Journal of Computer-Mediated Communication·2009·2 authors

61citations