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Yupeng Mou · Study

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Yupeng Mou

6 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-2307-9383

h-index6

i105

Citations183

Works here6

13

14

20

23

Most cited in this library

Consumer insecurity and preference for nostalgic products: Evidence from China2013 · 65 citations
Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership2020 · 50 citations
Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India2014 · 31 citations
The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption2020 · 18 citations
The more open, the better? Research on the influence of subject diversity on trust of tourism platforms2023 · 10 citations

Works

6 shown

The more open, the better? Research on the influence of subject diversity on trust of tourism platforms

Marketing Intelligence & Planning·2023·3 authors

10citations

Time-space-connections in online pro-environmental behavior choice

Journal of Cleaner Production·2023·4 authors

9citations

Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership

Resources Conservation and Recycling·2020·8 authors

50citations

The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption

Complexity·2020·4 authors·Open access

18citations

Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India

Industrial Marketing Management·2014·3 authors

31citations

Consumer insecurity and preference for nostalgic products: Evidence from China

Journal of Business Research·2013·3 authors

65citations