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Sharvena Kumaran · Study

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Sharvena Kumaran

2 works· latest 2022cluster: provisional

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Citations30

Works here2

21

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Most cited in this library

THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA2022 · 23 citations
ARE WOMEN ENTREPRENEURS’ BUSINESS PERFORMANCES INFLUENCED BY FINANCIAL RESOURCES? EMPOWERING WOMEN ENTREPRENEURS IN MALAYSIA THROUGH FINANCIAL RESOURCES POST-COVID-19 PANDEMIC2021 · 7 citations

Works

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THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA

European Journal of Management and Marketing Studies·2022·2 authors·Open access

23citations

ARE WOMEN ENTREPRENEURS’ BUSINESS PERFORMANCES INFLUENCED BY FINANCIAL RESOURCES? EMPOWERING WOMEN ENTREPRENEURS IN MALAYSIA THROUGH FINANCIAL RESOURCES POST-COVID-19 PANDEMIC

European Journal of Management and Marketing Studies·2021·3 authors·Open access

7citations