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Yoon Heo · Study

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Yoon Heo

3 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-0134-5230

h-index3

i101

Citations38

Works here3

20

23

Most cited in this library

CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic2020 · 24 citations
An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry2023 · 8 citations
Once upon a time: using brand stories to sell signature sneakers2023 · 6 citations

Works

3 shown

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Sport Marketing Quarterly·2023·4 authors

8citations

Once upon a time: using brand stories to sell signature sneakers

International Journal of Sports Marketing and Sponsorship·2023·2 authors

6citations

CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic

International Journal of Sport Communication·2020·1 author

24citations