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Mujahid Mohiuddin Babu · Study

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Mujahid Mohiuddin Babu

18 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0001-6952-0723

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i1018

Citations1,116

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Most cited in this library

Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh2020 · 154 citations
Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms2021 · 126 citations
Reshaping competitive advantages with analytics capabilities in service systems2020 · 125 citations
Building dynamic service analytics capabilities for the digital marketplace2020 · 125 citations
The role of artificial intelligence in shaping the future of Agile fashion industry2022 · 122 citations

Works

18 shown

Unleashing the power of artificial intelligence for climate action in industrial markets

Industrial Marketing Management·2024·5 authors·Open access

44citations

Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

Industrial Marketing Management·2023·7 authors·Open access

52citations

Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Psychology and Marketing·2023·5 authors·Open access

17citations

Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention

British Journal of Management·2022·5 authors·Open access

18citations

The role of artificial intelligence in shaping the future of Agile fashion industry

Production Planning & Control·2022·5 authors·Open access

122citations

Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare

Journal of Business Research·2021·4 authors·Open access

75citations

How does value co-creation transform quality of life at the bottom of the pyramid?

Journal of Marketing Management·2021·4 authors·Open access

21citations

Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms

Annals of Operations Research·2021·4 authors·Open access

126citations

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

Strategic Change·2020·5 authors·Open access

30citations

Reshaping competitive advantages with analytics capabilities in service systems

Technological Forecasting and Social Change·2020·5 authors·Open access

125citations

Building dynamic service analytics capabilities for the digital marketplace

Journal of Business Research·2020·7 authors·Open access

125citations

Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh

Industrial Marketing Management·2020·6 authors·Open access

154citations

The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market

Information Systems Management·2019·7 authors·Open access

34citations

Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation

Journal of Marketing Management·2019·4 authors·Open access

31citations

Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal

Information Systems Frontiers·2019·6 authors·Open access

34citations

Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh

Technological Forecasting and Social Change·2018·5 authors·Open access

67citations

Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment

Journal of Strategic Marketing·2017·1 author·Open access

29citations

Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study

RePEc: Research Papers in Economics·2008·2 authors·preprint

12citations